The evolution of the NBE logo attests to our commitment to develop, grow, and remain contemporary, while drawing on our country’s heritage and our bank’s history. The logo design both expresses the position of the bank in Egyptian society and pays homage to our civilizations, as Ancient Egyptian and Arab.
Over the years, the logo has morphed to reflect the inevitable evolution of the times and the bank     itself. These changes demonstrate how the bank has managed to maintain its illustrious legacy, while keeping pace with modernization and the advent of technology and catering to the needs of a growing community.
NBE’s logo reflects the bank’s remarkable history of over one hundred years of leadership in the banking industry and evokes Ancient Egypt.
Our original logo design is rooted in hieroglyphic symbolism: NBE is the house of wealth. It was developed in 1981 by Egyptian artist Abdel Salam El-Sherif, a prominent creator of Fine Arts.
The outer green frame represents a house, which is associated with an enclosed and safe space. It serves to shelter and protect. The gilded semicircle supported by three golden pillars refer to wealth and valuables. Combined, these symbols speak of treasury, riches, and all things valuable. Beyond the materiality of our world, our emblem embodies wealth, familiarity, security, trust, and protection, all values that the bank pledges to uphold.
We moved from dark green and gold to a more vibrant green and a gradient from yellow to orange, thereby infusing a more dynamic and modern characteristic to our image. These colors convey honor, loyalty, endurance, and strength.
Our typography bears the history of our Arabic tradition. Written in Thuluth, a variety of Islamic calligraphy, it is an elegant script that has always been associated with the bank. As the letters lost over the years their sharpness, the script was restored to its glory by certified calligrapher Mohamed Samy in 2019. The brand name thus regained its heritage, with a contemporary twist.
The addition of the English font creates a hybrid identity that affirms the ways we merge respect for the past and readiness for the future.
This inherent association, past and future, traditional and modern, within the various elements of the logo represent Egypt in its finest form. It ultimately epitomizes not only the role of the bank, but its timelessness.
Encapsulating the brand essence, the NBE logo presents an aesthetics that asserts the bank’s legacy as a pillar of society as well as the country’s rich history.